Commerce Ballarat Demographics – What makes Ballarat and where are the gaps?

Ballarat's commercial sector is vibrant. Many different enterprises colour the map of commercial offerings for residents, tourists and businesses alike.

Businesses thrive when they optimally deliver to the demand of their respective audiences, but often it is unclear what demand looks like. Business owners and entrepreneurs benefit both from information that outlines the size of the opportunity and the marketing of offerings thus shaping their businesses and how they make decisions. Recent data captures such as census can help businesses optimize where and how they provide services to match demand.

The commercial sector in Ballarat - who makes up this sector? What are their challenges and what are potential gaps in offerings? What's the size of the economic opportunity given demographics, demand and market utilisation? How can Ballarat businesses find their potential market by demographics?

Allowing the Commerce sector to make better decisions will contribute to an even more diverse and vibrant city.